ÉLIO Caffè & Bistro.
Complete brand identity and launch web presence for a new coffee + bistro concept. Leo Szabo — owner — signed off on the direction after the first concept call.
▲ DEV MOCKUP — Hero: brand card preview from the ÉLIO identity system.
Roles
Brand Identity UI/UX Design Full-Stack DevelopmentProblem
Leo Szabo had the concept — a coffee and bistro hybrid with a specific point of view — and a venue. He did not yet have a brand system, a menu hierarchy, or any web presence. He wanted the visual identity and launch site both from the same pair of hands, so the brand didn't arrive piecewise from three disconnected vendors.
Approach
One intensive concept round in week one — typography, palette, logo mark, menu typography. Second round refined based on Leo's feedback (one direction rejected, one strengthened). Site built on the brand system in weeks 3-5 so the rollout was cohesive. Launch-ready in week 6.
Outcome
Complete brand system delivered (logo, type, palette, print templates, menu design). Launch web presence live in time for opening.
This engagement is the design/brand counterweight to my tech-heavy case studies. The ÉLIO system is the reference I point brand-only prospects at.
He immediately grasped my vision and offered expert advice that pushed the result to a higher level. The overall experience was outstanding. I recommend his services without reservation.
Leo SzaboOwner · ÉLIO Caffè & BistroPick
a week.
I'll have it live
the one after.
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