MCOM.

Roles

Logo Design Brand System Stationery Brand Guidelines

Problem

MCOM is a regional ISP — fiber-to-the-home, business connectivity, small-town infrastructure. They needed a brand mark and a system around it that could travel from a fiber-optic patch panel laser-etch to a business card to an embossed leather brand book to a roadside billboard without losing the same recognisable shape. The brief was short: monochrome system + one accent, no skeuomorphism, a mark that holds up at favicon size and at billboard size, and reads as "signal" the second you see it.

Approach

One mark, one accent. The M monogram is built from two overlapping concentric shapes — readable both as the letter M and as a signal-broadcast metaphor (MCOM = "M-com / communications"). Colour palette locked to deep matte black + a single lime-yellow-green (#B0CE16 → #8AA306 radial gradient); wordmark in ivory cream (#F5F2EA), never pure white. Type stack: one geometric sans for the wordmark + one workhorse sans for body. Three-week engagement, end-to-end deliverable — including the artwork specs for ISP hardware: rack-unit decals, fiber-connector boot prints, ONT/router chassis etch.

Deliverables

• Logo system — primary mark, secondary horizontal lock-up, monogram variant, social avatar variant
• Type stack — geometric sans for wordmark + workhorse sans for body
• Hardware identity kit — rack-unit decal artwork (1U / 2U), fiber- optic LC connector boot prints, SFP+ transceiver micro-etch specs, ONT/gateway router chassis etch templates
• Stationery suite — business cards, letterhead, envelopes, leather notebook with blind-deboss M
• Brand guidelines book — colour, typography, spacing, do/don't, hardware applications, asset library
• Asset library — every artifact delivered as SVG + AI + PNG with approval-ready presets

Outcome

Brand shipped, live since 2022. The mark survives the full surface range — from a 4mm laser-etch on a fiber-optic LC connector boot, to a 24-port patch panel decal, to ONT-chassis silk-screen, to a 3m roadside billboard — without redesign. The leather brand book + business cards remain in client's daily kit; the hardware identity templates ship on every new install crate.