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Case Study

OmniShop — Multi-Channel E-Commerce Platform

Multi-channel e-commerce. Unified storefront, admin, and analytics across 4 sales channels.

OmniShop — laptop, tablet and mobile views
Roles
  • UI/UX Design
  • Design System
  • Full-Stack Development
  • Database Architecture
  • DevOps & Deployment
Year2024
project_overview
Overview

Unifying four sales channels

Managing products, orders, and inventory across multiple platforms — marketplace, webshop, wholesale portal, and in-store POS — was fragmented and error-prone. OmniShop consolidates everything into one platform: a customer-facing storefront, a full admin dashboard, and real-time analytics that sync across all four channels instantly.

25Pages built
92Components
4Channels
2Themes
Tech Stack
Next.js 14TypeScriptTailwind CSSSocket.IOPostgreSQLPrisma ORMNextAuth.jsStripeTurborepoVercelRedis
platform_features
Platform

What I built

Five core modules. One platform. Storefront, admin dashboard, and analytics — unified across every sales channel.

01

Unified KPI Dashboard

Real-time metrics from 4 sales channels in one view. Revenue, orders, conversion rates, and inventory levels — all synced via WebSocket for instant updates.

02

AI Product Analysis & Auto-Pricing

Machine learning pipeline analyzes competitor pricing, demand patterns, and margin targets. Suggests optimal prices with one-click apply across all channels.

03

Full Checkout Flow

Cart, shipping calculator, payment gateway, order confirmation. Multi-currency support with automatic tax calculation for EU and US markets.

04

Dual-Theme Design System

92 components built with a light/dark design system. Consistent UI across storefront and admin. Responsive down to 320px with zero layout breaks.

05

Real-Time Analytics & Conversions

Funnel analysis, A/B test tracking, heatmap integration. Custom event pipeline feeds a D3-powered analytics dashboard with export to CSV and PDF.

key_screens
Screens

Storefront & product

Customer-facing e-commerce with curated catalog and detailed product pages.

omnishop.app
OmniShop — Storefront
StorefrontCurated product catalog, categories, best sellers, and promotions
omnishop.app
OmniShop — Product Detail
Product DetailFull product page — gallery, pricing, variants, and reviews
shopping_flow
Screens

Cart & checkout

Shopping cart with order summary and full checkout flow.

omnishop.app/shop
OmniShop — Shopping Cart
Shopping CartCart items, quantity controls, order summary, and promotions
omnishop.app/shop
OmniShop — Checkout
CheckoutContact info, shipping address, payment, and order confirmation
admin_dashboard
Screens

Dashboard & analytics

Admin dashboard with real-time KPIs, revenue charts, and multi-channel analytics overview.

omnishop.app/admin
OmniShop — Dashboard Overview
Dashboard OverviewRevenue, orders, conversion rates, and channel performance at a glance
omnishop.app/admin
OmniShop — Analytics
AnalyticsRevenue by channel, sales by category, traffic sources, and conversion funnel
brand_identity
Brand Identity

Visual system

A clean, professional identity built around trust and clarity. Blue palette for reliability, dual-theme support for storefront and admin contexts.

OmniShop — Brand Identity
Logotype
OmniShop logo
Color System
#3B82F6Primary Blue
#60A5FALight Blue
#0F172ASlate Dark
#F8FAFCSlate Light
Typography
Aa
Inter + DM SansDisplay, body, UI
Multi-Channel Commerce
Unified platform
tech_stack
Technology

Built to scale

Monorepo architecture with real-time capabilities. Designed for performance, multi-tenancy, and long-term maintainability.

Frontend
Next.js 14ReactTypeScript
Styling
Tailwind CSSRadix UI
Backend
Next.js APISocket.IO
Database
PostgreSQLPrismaRedis
Auth
NextAuth.jsRBAC
Payments
StripeMulti-Currency
Monorepo
Turborepopnpm
Deploy
VercelEdge Functions
results
Results

What was shipped

4 channels
One dashboard for all sales channels
92 components
Reusable design system — light and dark themes
Real-time
WebSocket-powered updates — orders, inventory, analytics

An entire e-commerce ecosystem — storefront, admin, analytics, real-time sync across four channels — designed and engineered by one person. 25 pages, 92 components, dual-theme design system.

25 pagesStorefront + admin
92Reusable components
4 channelsUnified management
2024Shipped to production
Contact

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